Traditional markets require business to customer relationships, in which a customer goes to the customer-Value PDF in order to purchase a product or service. There are many different classifications of marketing. While many companies usually operate in one or more of these areas, Customer to Customer businesses operate only within that specific area. Customer to Customer marketing has become more popular recently with the advent of the internet.
Författare: Christian Belz.
Kundennähe, Kundenverhalten, Kundenwert: Geht's dem Customer gut, freut sich der Unternehmer. Sechs Institute und elf Professoren der Universität St. Gallen haben ein Konzept für die Hauptaufgabe von Unternehmen entwickelt: Leistungen und Angebote für Kunden festzulegen, sie einzuhalten und weiterzuentwickelnForschungsfazit: Kundenvorteile keinesfalls zu unterschätzen, denn sie schaffen langfristig Unternehmensvorteile. Customer Value liefert Führungskräften sämtlicher Branchen wertvolle Anleitungen für die Umsetzung in Start-ups, Klein- und Mittelstandsunternehmen, Industrie, Handel und Medien.
There are two implementations of customer to customer markets that are credited with its origin. Newspapers and other similar publications were in frequent circulation and therefore were able to be used to facilitate a common need. Some people wanted things, other people had things and wanted to sell them. This was the birth of classifieds. The use of classifieds is referred to as classified advertisement.
Auctions however, have been recorded as far back as 500 B. Auctions have since widely used a method of liquidating assets, and has evolved into many different variations. This facilitates easy exploration for buyers and enables the sellers to immediately list an item for sale within minutes of registering. When an item is listed on a C2C site, a nonrefundable insertion fee is charged based on the seller’s opening bid on the item. Once the auction is completed, a final value fee is charged. This fee generally ranges from 1. 25 percent to 5 percent of the final sale price.
After the C2C site sets up the system in which bids could be placed, items can be put up for sale, transactions can be completed, seller fees are charged, and feedback can be left, while the C2C site stays in the background. For example, at the end of an auction, the C2C site notifies the buyer via e-mail that he or she has won. The C2C site also e-mails the seller to report who won and at what price the auction finished. C2C sites make money by charging fees to sellers.
Although it’s free to shop and place bids, sellers place fees to list items for sale, add on promotional features, and successfully complete transactions. Many C2C sites have expanded and developed existing product categories by introducing category-specific bulletin boards and chat rooms, integrating category-specific content, advertising its service in targeted publications and participating in targeted trade shows. Bay specifically has also broadened the range of products that it offers to facilitate trading on the site, including payment services, shipping services, authentication, appraisal, vehicle inspection and escrow services. Specialty marketplaces have also been added to serve the specialized needs of buyers and sellers. Consumer to Consumer transactions often involve products sold via either a classified or auction-like system.